How does visualization help you sell?

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Imagine that we are looking for an apartment for rent. We come across one of the popular sites collecting such ads. We see a title, a nice price and a short description, but a photo is missing. Does this encourage us to click on the ad? And even if we do and read the full description of the property - will we be interested in renting? Most of us will call the owner or agent and ask if we can send photos. We buy with our eyes. Words alone are not enough to tempt and convince us.

The importance of visualization is growing

The ability to see a product in the form of a visualization has become especially important now that we buy so many things online. Yes - we like descriptions, tabulated lists of product features and user reviews, but only a picture allows us to activate our imagination. That's why manufacturers of physical goods (for example, household appliances, furniture or bicycles), as well as developers and even artists are reaching for animations.

Visualization is a very important part of building the customer experience. Ideally, of course, the customer would physically appear in our store and come into direct contact with the products, as Ikea customers have been doing for decades. They can sit in an armchair, lounge on a soft bed and imagine how great it would be to have such furniture at home. Children using the thoughtful playgrounds inside these stores quickly move on to nudge their parents toward more toys or educational aids, and parents - even if they don't buy them right away - are eager to put them on the gift list. Quite similar excitement and desire, however, can be aroused in customers who only view the product on their computer monitors. Technology allows us to reach for exactly the same emotions and, just as in a stationary store, to arouse desire and readiness to buy.

Visualization vs. individualization of the offer

Many vendors go even further. They not only allow you to see the product in the form of a graphic visualization, but still individualize its use depending on the customer's preferences.

If it is a painting or sculpture - you can quickly see how it would look in specific interiors. With special apps, you can upload a photo of your own room and visualize the artwork in exactly the place where you would like to see it.

We can also take a selfie with our phone and then see how we would look in a new hairstyle or new hair color. Or take a picture of a child's room and see how the new wallpaper would look in it. Increasingly, the computer programs behind visualization are giving us the ability not only to see a "photo" of a given product or space for ourselves, but even to maneuver it or take virtual walks in three dimensions. Almost exactly as if we were doing it while being in a showroom. Online shopping has thus become convenient and exciting, and the opportunity to check out various options in the peace of one's own home gives customers the chance to make the most appropriate decision.

Place of use of visualization

Attractive visuals can catch the customer's attention in many places - both those where he or she makes direct purchases and those where he or she merely encounters advertising. Thus, these can include not only websites and online stores, but also social networks, blogs and forums, and even billboards and advertising panels. A good visualization is able to make it more attractive and induce sales even when used in traditional, printed media like brochures and flyers.

As technology advances, the precision of 3D graphics is becoming so accurate that it is sometimes difficult to distinguish whether we are dealing with an authentic photograph or a graphic representation of an object. One only has to look at movie animations or computer games to see that the virtual world is becoming closer and closer to the real one. And if the world of games and movies can be so immersive - why couldn't we generate equal excitement in the sales process?